Pandora
reels
(Research)
The creative direction centered on movement through the retail space, pairing confident compositions with moments of interaction that make the brand feel active and current.
(Experiment)
A flexible edit structure gave the campaign a strong visual signature while leaving room for multiple cuts, new music, and ongoing social adaptations.
(Results)
A flexible edit structure gave the campaign a strong visual signature while leaving room for multiple cuts, new music, and ongoing social adaptations.
Pandora Playtime
69K views
58% avg watch time
Pandora Street Style
88K views
62% avg watch time
