Monpay Shake-It
Comercial video, reels
(Research)
We focused on the gesture at the heart of the experience, using it as the anchor for the concept, casting, framing, and short-form story beats.
(Experiment)
The finished system pairs a hero commercial with modular reels, allowing the campaign to stay fresh across channels while holding onto one clear idea.
(Results)
The finished system pairs a hero commercial with modular reels, allowing the campaign to stay fresh across channels while holding onto one clear idea.
Tap & Go
78K views
57% avg watch time
Everyday Motion
121K views
64% avg watch time
Shake It
92K views
61% avg watch time
